Privacy Policy

Official legally binding stuff

etch (“we,” “us” or “etch”) provides services to users (“you” or the “user”) subject to this Privacy Policy (the “Privacy Policy”). The Privacy Policy applies to all services offered by the Company on its website or through its mobile application, etch (the “etch Site”), and all associated sites linked to the etch Site by the Company, its subsidiaries and affiliates, including Company sites around the world (collectively, the “Company Services”). Defined terms used and not defined in this Privacy Policy are as set forth on the etch Terms of Service. The Company Services are the property of Company and its licensors.

Plain English

This document goes hand in hand with our Terms of Service.

What We Collect

Official legally binding stuff

We collect information on our users in various ways, such as, by your voluntary submissions, participation in the Company Services, from third parties, and through cookie and other tracking technology, including location tracking services. We may collect the following information: 1) information that tells us specifically who you are, such as your name, phone number, email, postal address, and possibly information relating to certain support or customer service issues, such as when and how you use the Company Services; 2) the Content, which includes the code, information, text, graphics, or other materials you submit through the Company Services; 3) general, non-personal, statistical information about the use of the Company Services, such as how many visitors visit a specific page, how long they stay on that page, and which hyperlinks, if any, they click on; 4) third party information; 5) your physical location; 6) cookies and other tracking technologies.

Plain English

Any information we have about you, you specifically supplied. We also track analytics information via Google Analytics and MixPanel as well as our own systems.

How We Use Your Information

Official legally binding stuff

We may use your information in a variety of ways, including: 1) for internal review; 2) to improve the Company website and Company Services; 3) to optimize third-party offers of products and/or services; 4) to verify the legitimacy of the Content; 5) to notify you about updates to the Company website and Company Services; 6) to let you know about products, services, and promotions that you may be interested in; 7) for our marketing purposes; 8) to fulfill and provide products and services, including personalized or enhanced services, requested by you; and 9) internal business analysis or other business purposes consistent with our mission.

We may use third parties to assist us in processing your personal information, and we require that such third parties comply with our Privacy Policy and any other appropriate confidentiality and security measures. We may make your identifiable information, information you provided that is associated with your Company account (the “Account”) and the Content available to our employees and third parties with whom we contract for use to handle your Account. In addition, we may provide anonymous information about you to advertisers, service providers and other third parties.

We may use certain other information collected from you to help diagnose technical problems, administer the etch Site, and improve the quality and types of services delivered. We may provide non-identifying and aggregate usage and volume statistical information derived from the actions of our visitors and Account holders to third parties in order to demonstrate the value we deliver to users.

The personal information we collect is not shared with or sold to other organizations for commercial purposes, except to provide products or services you’ve requested, when we have your permission, or under the following circumstances: if required to do so by law or if in good faith, the Company believes that such access, preservation or disclosure is reasonably necessary to: 1) comply with any legal process, including but not limited to an enforceable court order or lawful third party subpoena; 2) enforce this Privacy Policy; 3) respond to claims that any Content violates the rights of third parties; or 4) protect the rights, property or personal safety of the Company, its users and/or the public; or if etch is acquired by or merged with another company. In this event, etch will notify you before information about you is transferred and becomes subject to a different privacy policy.

Plain English

We might use the analytics data to figure out how to make the site better. We don't currently, but it's possible we might serve contextual ads based on that data. We may show potential advertisers anonymous aggregate data. We may use a profile you have created to help use troubleshoot the site.

Security

Official legally binding stuff

Each Account holder must initially sign in with a unique email address or some other unique identifier, which is required to access the Account. It is each user’s responsibility to protect the security of his or her information. We have attempted to protect etch’s servers by locating in them areas with security procedures, using of firewalls and implementing other generally available security technologies. These safeguards help prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of data, but NO GUARANTEE CAN BE MADE THAT YOUR INFORMATION AND DATA WILL BE SECURE FROM INTRUSIONS AND UNAUTHORIZED RELEASE TO THIRD PARTIES.

Plain English

You have to initially login to etch with a unique email address, a third party service that we support, or some other piece of information that is unique to you. You have a responsibility to protect that. We store that information. We also have a responsibility to protect that and will do our absolute best to do so. Unfortunately there are bad people out there and we can't guarantee there will never be a data breach.

Third Party Websites and Links

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You may have cookies placed on your computer by third party websites that refer you to the Company website and Company Services. Although we do not share your personal information with these third party websites unless you have authorized us to do so, they may be able to link certain non-personally identifiable information we transfer to them with personal information they previously collected from you. Please review the privacy policies of each website you visit to better understand their privacy practices. In addition, the Company would like to inform you that anytime you click on links (including advertising banners), which take you to third party websites, you will be subject to the third parties' privacy policies. While we support the protection of our customer's privacy on the Internet, the Company expressly disclaims any and all liability for the actions of third parties, including but without limitation to actions relating to the use and/or disclosure of personal information by third parties.

Plain English

We use cookies but we never store any personal information in cookies. If you see weirdly personal information on other sites, it's not from us. When you are on other sites, you're subject to their policies, not ours.

Cancellation or Termination of Your Account

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If you choose to cancel your Account and leave the Company Services or your Account is terminated because of your breach of the Terms of Service, please be aware that the Company may for a time retain residual information in our backup and/or archival copies of our database. We will make reasonable commercial efforts to delete your information as soon as reasonably practical.

Plain English

If you (or we) delete your account, it will be immediately gone from the website, but some of your data may still be in our backups. That data will also be deleted when our backups expire.

Compliance with Children’s Online Privacy Protection Act

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etch does not target its offerings toward, and does not knowingly collect any personal information from users under 13 years of age.

Plain English

It's against our Terms of Service for anyone under 13 to sign up at all.

Accessing and Updating Personal Information

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When you use the etch Site, we make good faith efforts to provide you with access to your personal information and either to correct this data if it is inaccurate or to delete such data at your request if it is not otherwise required to be retained by law or for legitimate business purposes. You may update your Account information by logging into your Account. When requests come to etch with regard to personal information, we ask individual users to identify themselves and the information requested to be accessed, corrected or removed before processing such requests, and we may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup tapes), or for which access is not otherwise required. In any case where we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort.

Plain English

You can change or delete all your personal information on etch from the etch itself. We won't change personal information via email request (it's not secure) and we won't change personal information in our backups (it's not practical).

Changes to this Policy

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etch may periodically update this policy. We will notify you about significant changes in the way we treat personal information by posting a prominent notice on the etch Site. Each version of this Policy will be identified at the bottom of the page by its effective date.

Plain English

If we change anything of real significance in this policy, we'll notify you either by email or via an in-app notification system.